Privacy Policy

This policy explains how and why we collect, use, hold and disclose your Personal Information.

”We”, “us” and “our” means Xreality Group Limited (ACN 154 103 607) (XRG) and its subsidiary companies:

  • Operator XR LLC

  • Operator XR Pty Ltd

(collectively referred to as xReality Group) of Building 2A, 106 Old Pittwater Road, Brookvale NSW 2100 Australia.

You consent to us collecting, holding, using, and disclosing your Personal Information in accordance with this policy.‌

WHAT IS PERSONAL INFORMATION?  

Personal Information is any information or an opinion about an identified individual or an individual who can be reasonably identified from the information or opinion. Information or an opinion may be Personal Information regardless of whether it is true.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOLD?  

We collect information about you and your interactions with us, for example, when you purchase any of our products or services, call us, interact with us on social media platforms otherwise visit our website. The information we collect from you may include your identity and contact details, your history of purchases and bookings, and details of enquiries or complaints you make.

If you interact with us via a social media platform you agree to allow us to receive information about you from the social media platform, which may include your Personal Information (if you directly communicate with us via the social media platform), information about your visits and interaction with our website.

We use cookies on our website. A cookie is a small text file that the website may place on your device to store information. We may use persistent cookies (which remain on your computer even after you close your browser) to store information that may speed up your use of our website for any of your future visits to the website. We may also use session cookies (which no longer remain after you end your browsing session) to help manage the display and presentation of information on the website. You may refuse to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of the website.

We may collect information about how you access, use, and interact with the website. We also use a range of other tools such as Google Analytics to collect information about how you use, access, and interact with website. This information may include:

(a)  the location from which you have come to the site and the pages you have visited; and

(b)  technical data, which may include IP address, the types of devices you are using to access the website, device attributes, browser type, language, and operating system.

WHY DO WE COLLECT, HOLD AND USE YOUR PERSONAL INFORMATION?  

We collect, hold, and use your Personal Information so that we can:

(a)  provide you with products and services, and manage our relationship with you;

(b)  contact you, for example, to respond to your queries or complaints, or if we need to tell you something important;

(c)  comply with our legal obligations and assist government and law enforcement agencies or regulators; or

(d)  identify and tell you about other products or services that we think may be of interest to you.

If you do not provide us with your Personal Information, we may not be able to provide you with our products, communicate with you or respond to your enquiries.‌

HOW DO WE STORE AND HOLD PERSONAL INFORMATION?  

We store most information about you in computer systems and databases (including cloud service providers) operated by either us or our external service providers. Some information about you is recorded in paper files that we store securely.

We implement and maintain processes and security measures to protect Personal Information which we hold from misuse, interference, or loss, and from unauthorised access, modification, or disclosure.

These processes and systems include:

(a)  the use of identity and access management technologies to control access to systems on which information is processed and stored;

(b)  requiring all employees to comply with internal information security policies and keep information secure;

(c)  requiring all employees to complete training about information security; and

(d)  monitoring and regularly reviewing our practise against our own policies and against industry best practice‌.

We will also take reasonable steps to destroy or de-identify Personal Information once we no longer require it for the purposes for which it was collected or for any secondary purpose permitted under the APPs.

WHO DO WE DISCLOSE YOUR PERSONAL INFORMATION TO, AND WHY?  

We may transfer or disclose your Personal Information to our related companies.

We may disclose Personal Information to external service providers so that they may perform services for us or on our behalf.

We may also disclose your Personal Information to others where:

(a)  we are required or authorised by law to do so;

(b)  you have expressly consented to the disclosure, or the consent may be reasonably inferred from the circumstances; or

(c)  we need to share it with data processors to operate our business and provide products to you.

If the ownership or control of all or part of our business changes, we may transfer your Personal Information to the new owner.

DO WE DISCLOSE PERSONAL INFORMATION TO OVERSEAS RECIPIENTS?  

We may disclose your Personal Information between xReality Group offices located in United States and Australia.

DO WE USE YOUR PERSONAL INFORMATION FOR MARKETING?  

We will use your Personal Information to offer you products and services we believe may interest you, but we will not do so if you tell us not to. These products and services may be offered by us, our related companies, our other business partners or our service providers.

Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.

ACCESS TO AND CORRECTION OF YOUR PERSONAL INFORMATION  

You may access or request correction of the Personal Information that we hold about you by contacting us directly. Our contact details are set out below. Please understand there are some circumstances in which we are not required to give you access to your Personal Information, but we will advise you if these circumstances apply to your request.

There is no charge for requesting access to your Personal Information, but we may require you to meet our reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material).

We will respond to your requests to access or correct Personal Information in a reasonable time and will take all reasonable steps to ensure that the Personal Information we hold about you remains accurate, up to date and correct. However, a client portal you can also access and correct some of your Personal Information that we hold about you.

COOKIES AND TRACKING TECHNOLOGIES

xReality Group Ltd (XRG) and its subsidiaries use cookies and similar tracking technologies on our websites to enhance user experience, analyse site traffic, and support marketing activities. By using our websites, you consent to the use of cookies as described in this section. If you do not consent to the use of cookies, you should modify your browser settings to block them, or refrain from using our websites.

A. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit our website. They help us recognise repeat visitors, remember user preferences, and improve website functionality. These cookies are essential for optimising your user experience.

B. Types of Cookies We Use

We use the following types of cookies:

  • Essential Cookies – Necessary for website functionality, including booking systems and payment processing. These cookies cannot be disabled as they are required to enable the basic features of our website.

  • Performance & Analytics Cookies – Help us analyse website traffic and improve our services. We use tools like Google Analytics to track user interactions and enhance website performance.

  • Marketing & Advertising Cookies – Used for targeted advertising and promotional activities. These cookies may be set by third-party partners, such as Google Ads or social media platforms, to tailor advertising to your preferences.

  • Functionality Cookies – Remember user preferences, such as language settings or login details, to improve your experience with the website.

C. Managing Cookies

You can control or disable cookies through your browser settings at any time. However, blocking certain cookies may impact website functionality and the services we can provide. To manage cookies:

  • Adjust your browser settings (Chrome, Firefox, Safari, Edge) to block or delete cookies.

  • Use our cookie consent banner to customise your cookie preferences.

  • Opt-out of Google Analytics tracking via Google’s opt-out tool.

Please note that your preferences may be reset if you clear your browser cache or use a different device.

D. Third-Party Cookies

Some cookies are placed by third-party services integrated into our website, including:

  • Google Analytics (website analytics)

  • Meta/Facebook Pixel (advertising & remarketing)

  • Payment processors (for secure transactions) 

These third parties may collect data in accordance with their own privacy policies. We recommend reviewing these policies to understand how your data is handled by these third parties.

E. Legal Considerations

XRG complies with all applicable privacy laws, including the European General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other local and international data protection laws. The use of cookies and the collection of data through these technologies may be subject to specific consent requirements based on your jurisdiction.

If you are located in the European Union, the United Kingdom, or other regions where applicable data protection laws require consent for the use of cookies, we will request your consent via a cookie consent banner upon your first visit. By continuing to use our website after providing consent, you agree to the use of cookies as outlined in this policy.

If you are located in California, you have the right to opt out of the sale of personal information and to control the use of certain cookies used for marketing and advertising purposes.

F. Updates to This Cookie Policy

We may update this Cookies section periodically to reflect changes in technology, legal requirements, or business practices. Changes will be posted on our website, and continued use of our services implies acceptance of these updates.

COMPLAINTS 

If you have a complaint about the way in which we have handled any privacy issue, including your request for access or correction of your Personal Information, you should contact us. Our contact details are set out below.

We will consider your complaint and determine whether it requires further investigation. We will notify you of the outcome of this investigation and any subsequent internal investigation.

If you remain unsatisfied with the way in which we have handled a privacy issue, you may approach an independent advisor or contact the Office of the Australian Information Commissioner (OAIC) (www.oaic.gov.au) for guidance on alternative courses of action which may be available.

CONTACT DETAILS  

If you have any questions, comments, requests, or concerns, please contact us at: hr@xrgroup.com.au

CHANGES TO THIS POLICY  

From time to time, we may change our policy on how we handle Personal Information or the types of Personal Information which we hold. Any changes to our policy will be published on our website.

You may obtain a copy of our current policy from our website or by contacting us at the contact details above.